Last week we started to examine the metrics you’ll want to use to measure the success of your social media campaigns. We began with “interaction” which is often used as part of a bigger umbrella; “engagement”. All social media metrics of value have something to do with the engagement of your followers with your brand….
In our last post we took a peek at the “where” of Social Media marketing for insurance brokers, there’s still a little more to touch on with that topic. So we’ll start with that this time and then move on to the “why” of Social Media marketing – metrics. Beware of Facebook This is a…
We touched on social media last week but we’ve found that it’s an area that many brokers need help with to get the best results. So this week we’re going to begin to take a more in depth look at how to make your social media strategy succeed. Go where your audience is This might…
Insurance brokers are under increasing pressure to deliver more. Their customers want more. The legislative bodies are demanding more. Yet, at the same time competition is gradually squeezing margins making it harder to do more. This week we wanted to take a look at 3 technologies that might help you get more for your money….
A recent review by the European Commission is likely to have serious implications for insurance brokers across the EU including the UK. The new rules are likely to be signed into effect during 2013 and with the exception of life products (which have a 5 year grace period in the directive) all insurance products are…
Aviva’s adoption of new technology is certainly laudable. The company is currently asking five thousand drivers to participate in a new kind of driving test. They want their potential clients to use a smartphone application to test the quality of their driving over a 200 mile period. The application is called “RateMyDrive” and for the…
Brokers operating in the home insurance sector should be thinking about university this month. No, not going to university themselves but all those students who are heading off to higher learning. While their minds may be on the partying and the excitement of physics or history, there’s a gloomier side to university life that offers…
If you’re a broker dealing with commercial lines then you’ll be only too aware of the endless softening of rates recently. The recession and serious competition are eating into margins voraciously. Carriers are pushing hard to exploit both professional indemnity and the directors and officers space too. The latter (D & O) has seen softening…
