There’s generally a lot of things you need to consider when launching a new product. Not least the way in which we market the product before, during and immediately after the launch. With a significant part of this almost certain to entail thought as to how you get the best from online marketing. Which is…
Carrying on with our goal to break through the jargon of this magical technological (oxymoron, perhaps?) age, this short article is going to take a look at the API. What it is, what it does, and why it’s important. That’s right, another acronym. A.P.I = Application Programme Interface Now, before you glaze over in the…
Techie’s like to talk about UX a lot. Hang around in the right company for long enough and you’ll invariably hear comments about how a particular site or platform offers a great – or possibly awful – UX. The digital age is nothing if not full of buzz words, acronyms and abbreviated phrases. Nevertheless, when…
If there’s one thing the digital world has plenty of, it’s jargon. Acronyms and abbreviations galore – each describing a new product or feature, designed and implemented to change the world (or at least your little commercial corner of it) in some miraculous way. Which brings us to Software as a Service (SaaS). “Software as…
Unless you’ve been in a coma for the past six months then it probably hasn’t escaped your attention that, on 23rd June this year the electorate will be going to the polls to decide whether or not to stay wedded to the European Union (EU), or file for divorce and start seeing other people. It’s…
You might have seen recent news that MetLife won a battle against being deemed “too big to fail,” and that other companies are looking at the situation as an opportunity. But why would they want to avoid that label? Why does it matter to companies like AIG? What are the repercussions? This is an incredibly…
Those looking for rides have Uber. People that need a room for a few nights have AirBnB. Tired of email? Texting, tweeting or shooting a Facebook message are now other, more direction options of communication. There is so much disruption in every industry…except insurance. And what’s the need for it? People pay their premiums in…
While the UK peer-to-peer insurance market still seems to be struggling to make a substantial impact; the future for peer-to-peer insurance in the US is looking brighter. This week Sequoia – the major investment group put $13 million into the peer-to-peer start-up operation Lemonade. Why is Sequoia Investing in Peer-to-Peer? The idea of peer-to-peer insurance…
