Here at Riskheads we’re big advocates of technology for driving opportunities for insurance brokers. In fact in many cases technology is a huge potential boon for insurers of all kinds. However, there’s also a good case to be made for insuring against the risks of that technology too. The Potential Risks for Cyber-Liability Data is…
In any other industry the idea, that two thirds of a company’s clients were only a drop of a hat away from signing up with a competitor, would be shocking. In insurance it seems to be a standard according to Cap Gemini’s World Insurance Report for 2013. They carried out over 16,000 individual customer surveys…
Insurance brokers invest a lot of time and money in their IT infrastructure. However, despite the last decade seeing an enormous amount of effort devoted to managing portfolios, ensuring that legal and regulatory requirements are met through automation and a sincere focus on getting better information from reports; there’s still a lot of work to…
By now you should have some idea of the metrics you are going to use to support your insurance brokerage’s social media marketing; so it’s time to look at how to start generating some of those metrics. This week we’ll be looking at your social media content strategy. Developing a Content Strategy The first thing…
We touched on social media last week but we’ve found that it’s an area that many brokers need help with to get the best results. So this week we’re going to begin to take a more in depth look at how to make your social media strategy succeed. Go where your audience is This might…
A recent review by the European Commission is likely to have serious implications for insurance brokers across the EU including the UK. The new rules are likely to be signed into effect during 2013 and with the exception of life products (which have a 5 year grace period in the directive) all insurance products are…
