Mobile is where the internet is heading and there’s a lot of business to be had if you can get your brokerage working well with mobile internet. Unfortunately, people on the mobile web don’t tend to use their browsers and prefer to work with mobile apps (applications) instead. That means you may need to examine the possibilities for delivering a mobile app for your clients in the near future.
If you do decide to develop an app for your insurance brokerage, we’ve got some tips to make the most of the investment:
Know Your User
You need to talk to existing and potential clients and find out what they’d want from a mobile app. A lot of money is wasted on app development which is only based on market research findings. You want to go deeper than that and make sure that you’re investing in an app that your users really want to use.
Consider the Cloud
The big advantages of using the cloud for hosting are the scalability and flexibility it offers. However, this can present challenges when trying to integrate the app with the functionality you already have in other systems. You need to ensure that your internal company systems architecture is compatible with the cloud solutions you want to use.
Think About Offline Experiences
Not every app has to be connected to the internet to provide valuable information. Of course, you want your users to be in contact at times but you might want to think about making it easy for your app to be used whether or not there’s an internet connection available at the time.
Communication is Key
Apps need to be designed so that their function is clear to the user. That means developing an app that is intuitive to use and where any written instructions are simple and to the point. Don’t try and drown your users in information or show off how technically clever you are. Keeping things simple means keep them accessible and that leads to better user experiences.
Different Platforms Must be Seamless With Each Other
If your users will use the app on multiple devices, the experience must be consistent across all devices. Ideally, any data that’s needed to run the app should transfer when a new instance is installed. Don’t make users keep re-entering information, let the app take care of the donkey work.
Make Convenience a Priority
The app you deliver to your clients needs to be more than just an advertising tool; it also has to make their lives easier and more convenient. The more useful the app is, the more it will be used, the more opportunities you will have to connect with your prospects and existing customers in a meaningful way.
Do One Thing Really Well
There’s no need to aim for a complex app that delivers tons of functionality. It’s actually better to deliver something that does one thing really well. It makes it easier for existing users to explain to potential users why they value your service. Always ensure that you make that one thing you do really well – the most obvious functionality within your app.