If there’s one thing the digital world has plenty of, it’s jargon. Acronyms and abbreviations galore – each describing a new product or feature, designed and implemented to change the world (or at least your little commercial corner of it) in some miraculous way. Which brings us to Software as a Service (SaaS). “Software as…

Aviva’s adoption of new technology is certainly laudable. The company is currently asking five thousand drivers to participate in a new kind of driving test. They want their potential clients to use a smartphone application to test the quality of their driving over a 200 mile period. The application is called “RateMyDrive” and for the…