SaaS in the insurance industry

If there’s one thing the digital world has plenty of, it’s jargon. Acronyms and abbreviations galore – each describing a new product or feature, designed and implemented to change the world (or at least your little commercial corner of it) in some miraculous way. Which brings us to Software as a Service (SaaS). “Software as…

Aviva’s adoption of new technology is certainly laudable. The company is currently asking five thousand drivers to participate in a new kind of driving test. They want their potential clients to use a smartphone application to test the quality of their driving over a 200 mile period. The application is called “RateMyDrive” and for the…

The domain ‘homeinsurance.biz’ is up for grabs on Sedo. A quick search with OpenSiteExplorer indicates that the  domain doesn’t yet carry any weight in the search engines but as the sellers attest… There are 334,000,000 search results for “Home Insurance” on Yahoo.com There are 785,000,000 search results for “Home Insurance” on Google.com There are exactly 110,000 global…

Last week I spotted Google doing something a bit scary when searching for the phone dialling code for Ireland. They’ve been talking about it a long time but it looks like BB can finally read web pages. The search I performed was for ‘Ireland diailling code’, which translates to: http://www.google.co.uk/search?q=ireland+country+code And just look at what…

There are a number of reasons that tracking referrals to your website from third-party websites can be problematic if you attempt to do so with server-side code. This is a technical article intended for insurance software developers but the problem described affects all of us who work with affiliates and resellers and attempt to track…