Like most social media platforms, Snapchat enables friends, colleagues and families to stay in touch, share messages, images and interact. It basically enables users to ‘snap’ (take photos) and ‘chat’ – hence the name ‘Snapchat’. One of its main features, which is one of the reasons it’s become so popular, is ephemeral messaging which simply…

There’s no doubting the importance of social media for making connections with potential customers and for consolidating relationships with existing clients. However, one of the big challenges facing insurance brokers and insurers is how to tackle social media in a meaningful way. Too many LinkedIn profiles and Facebook accounts start with good intentions and then…