There are rumblings on the horizon (well over the Atlantic) that the two biggest names in technology are about to sink their claws into the insurance market in the United States. Amazon is strongly considering entering the life insurance market and Google is about to jump into car insurance according to the news. Google and…
In a lot of ways the insurance industry has struggled with technology. Industry adoption of new technologies runs far behind other financial services sectors. Consumers have latched on to price comparison websites to drive down margins for brokers and insurers alike. Customers expect service across a whole range of contact points that didn’t so much…
Mobile applications are becoming more and more significant in the way consumers choose to do business. Yet despite that; less than 10% of British customers are interacting with their insurers in this way. That means there’s significant opportunity in the market for insurers ready to invest in mobile applications. We’ve put together 5 reasons for…
If you want to know if your investment in IT is making the best impact on your brokerage; here’s our step-by-step checklist to see if you’re really getting the most from your digital investments. 1. Is IT automatically involved in marketing ideas? It may seem a bit strange but if marketing decides that a new…
There’s no doubting the importance of social media for making connections with potential customers and for consolidating relationships with existing clients. However, one of the big challenges facing insurance brokers and insurers is how to tackle social media in a meaningful way. Too many LinkedIn profiles and Facebook accounts start with good intentions and then…
We’re all familiar with social networking in some form; Twitter, Facebook, LinkedIn, Flickr, YouTube, etc. now play a large part in everyone’s lives. What you may not be as familiar with is the new breed of social sharing application; those that allow you to hitch a ride to work with a stranger instead of burning…
Like all businesses insurance brokerages need to become ever more efficient to stay competitive in the global economy. In this column we often look at big breakthroughs in technology to assist brokers in this task. This week, we’re going to take a look at a hatful of cheap applications for mobile that can help you…
Happy New Year to our readers. We wish you a happy and prosperous trip through 2014. With that in mind we’ve put together a list of technology trends that we think insurers and brokers should be keeping a close eye on as the year progresses. Insurance Gets into the Cloud The “cloud” is simply a…
