Introduction In today’s fiercely competitive digital marketplace, insurance products are diverse, tailored and changing.  Customers need trusted advice more than ever — and will happily pay for it. Providers who fail to establish themselves as trusted authorities will at worst be ignored completely and at best miss out on the more profitable accounts. Your customers…

Pressure is mounting today on Alistair Darling as voices from within the industry call for his resignation over after it is alleged he compared the insurance industry to a “Ponzi scheme of Madoff proportions”. Darling’s press office immediately responded to the allegations by releasing a statement, claiming “Even if Alistair did make these comments (and…

Consumers generally think they benefit when they buy insurance direct but is it true? To find out, we’ve asked people what matters to them when buying insurance, and in turn our panel used those criteria to evaluate the differences between buying insurance via a broker and buying direct online. Why do consumers hate the middle…

There are a number of reasons that tracking referrals to your website from third-party websites can be problematic if you attempt to do so with server-side code. This is a technical article intended for insurance software developers but the problem described affects all of us who work with affiliates and resellers and attempt to track…